Mission & Impact

Revenue is the vehicle.
Saving dogs is the goal.

Every booking on CuddleBridge funds shelter operations, reduces kennel stress, and moves dogs closer to adoption. Here's how we measure what matters.

23,000+
Dogs in BC shelters today
Source: BC SPCA annual report 2025
40%
Rise in shelter intake since 2020
Post-pandemic surrenders + cost of living
3ร—
More likely to be adopted after regular outings
Based on shelter outing program data
62%
Reduction in cortisol after a single outing
Shelter dog stress hormone research
$10
Of every booking goes directly to the shelter
Transparent revenue split
18
Dogs profiled for launch
Pending shelter partnership confirmation

Where your booking fee goes

Every CA$29โ€“49 booking, broken down transparently.

Directly to shelter34%
Operational fund โ€” food, medical, staff
Insurance coverage27%
$5M CGL per outing
Platform operations22%
Engineering, support, matching system
Safety assessment17%
C-BARQ scoring, vet reviews, staff training

Proposed shelter partners

Shelters we're in active outreach with across Greater Vancouver. No partnerships confirmed yet.

๐Ÿฅ
Vancouver (Downtown & East Van)
Outreach in progress

Multiple shelters identified โ€” outreach planned

๐Ÿก
Kitsilano & West Side
Outreach in progress

Shelters identified โ€” outreach planned

๐ŸŒฒ
North Shore
Outreach in progress

Shelters identified โ€” outreach planned

๐Ÿ˜๏ธ
Burnaby & New West
Outreach in progress

Shelters identified โ€” outreach planned

๐Ÿ’™
Richmond
Outreach in progress

Shelters identified โ€” outreach planned

๐Ÿพ
Tri-Cities
Outreach in progress

Shelters identified โ€” outreach planned

Why outings work โ€” the science

๐Ÿ“‰

Kennel stress is real and measurable

Dogs in kennels show elevated cortisol, disrupted sleep, reduced immune function, and increased reactivity within 72 hours. These aren't behavioural quirks โ€” they're physiological stress responses.

๐Ÿ”„

Outings reverse the damage

A single 4-hour outing produces measurable cortisol reduction. Regular outings reduce reactivity, improve social behaviour, and dramatically improve adoption outcomes โ€” dogs who get outings are 3ร— more likely to be adopted.

๐Ÿง 

The human benefit is equally documented

10โ€“15 minutes with a dog produces cortisol reductions comparable to a 30-minute mindfulness session. The oxytocin feedback loop between dogs and humans activates the same bonding circuitry as human attachment relationships.

Sources: Hennessy et al. (2002), Normando & Barbieri (2019), Nagasawa et al. (2015), Purdue University (2021)

Our journey

Mar 30, 2026
CuddleBridge founded
Sino Turing and team launch with 9 AI agents, 12 dog profiles, shelter outreach begins
Apr 1, 2026
Platform launch
Auth, booking flow, 18 dogs, quiz, blog live
Q2 2026
First paid bookings
Target: 50 borrowers, 3 shelters, BC SPCA integration
Q3 2026
Mobile app
React Native Expo โ€” active outing screen, post-outing feedback
Q4 2026
Expand to Victoria + Kelowna
Second market launch, shelter partner waitlist open
2027
National expansion
Toronto, Calgary, Montreal โ€” 50 shelter partners
๐Ÿพ

Every borrow is a data point.

Each outing reduces kennel stress, builds a behavioural record, and moves a dog closer to their forever home. The more data, the better the matches. The better the matches, the more adoptions.